There has been a boom of mobile apps in the past couple of years and it is quite evident that mobile apps are revamping some core aspects of our lives. Even if we start counting the use of mobile apps, we can easily figure out that they have become an integral part of our lives. Messaging, booking cabs, ordering food, watching movies, listening songs, staying connected with friends, and even trainer apps are making our lives easier day by day and in doing so, these are generating huge revenues. As per the estimates released by different bodies, it is expected that mobile apps will generate approximately USD 188.9 billion in 2020.
2018 has been a great year for the mobile apps market. A lot of new trends were introduced in the past year but in this industry, evolution is the key to success. In this blog, we will discuss the trends and predictions for mobile app development in 2019. Without further ado, let’s jump straight to the point.
Augmented Reality & Virtual Reality
Gone are the days when people used to rely on technologies that only deliver a generalized experience to the users. Today, users demand a realistic experience that may help them learn and explore the various aspects of nature. What more can be better in this regard that augmented reality and virtual reality? AR and VR are realistic and futuristic technologies that deliver a more interactive and realistic experience to the users. The use of these technologies is very popular in the gaming industry. However, other industries are also making use of these technologies to enhance the user experience. Many mobile app development companies are also utilizing these technologies to get a competitive advantage in the market. In this year, it is expected that more businesses will switch to these technologies to engage with their customers in a better way. Not only will it expedite the buying process but allow the businesses to deliver a more personalized experience to the customers. Currently, Snapchat and Instagram are utilizing these technologies with integrated AR filters but more apps will follow them in 2019.
Chatbots in Native Apps
Chatbots have proven to be quite handy in providing automated responses to the customers in real-time. These bots are very helpful to a majority of customers who are always in a hurry and want to get instant answers to all their queries. In the initial times, the chatbots were largely used by messaging apps like Slack, Skype, and Facebook etc. However, after certain advancements and developments in Artificial Intelligence (AI), organizations are also integrating chatbots into their native mobile apps. Chatbots are quite capable of significantly improving the functionality of the mobile apps and it has been proved a number of times in the past couple of years. The conversational aspect of the chatbots increases user engagement and allows better adoption across the organization. The best benefit of chatbots in mobile applications is that with each interaction, the app will be able to deliver more accurate results. In this year i.e. 2019, it is expected that more native mobile apps will look to utilize the chatbots to engage with more customers.
Machine Learning & Artificial Intelligence
Artificial intelligence is a technology that is here to stay for a long time because of its demand and the scope of use. This technology has been in the industry for a long time now but there are several aspects that are yet to be explored and used by the developers. Thus, the benefits of this innovative technology are not been utilized completely. In the recent past, the implementation of AI with machine learning apps has shown impressive results and a massive amount of organizational data has been analyzed successfully. This combination of AI and machine learning can help in developing smarter mobile apps that can deliver an interactive and personalized experience to the users. It will also help in increasing the user adoption and more customers will look to use the app rather than using other mediums of communication with the business. It is quite evident that in 2019, AI and machine learning will define new trends of mobile application development and more developers will look to utilize this combination to get one step ahead in the market.
These three top trends are expected to flourish in 2019 and more businesses will look to rely on these trends and technologies to provide a more realistic and interactive experience to the users and contribute to the success of the organizations creating their mobile apps in a grand fashion. For more information about the trends, stay tuned to our future blogs. You may also contact us at [email protected] to get a quote on mobile application development.