In the last few years, it has become very evident that UX is ruling the world. UX has become quite normal in the digital world making it difficult for a digital design to claim its share in the market. Digital designers, especially those in Europe and France, are quite influenced and fascinated by the practices of UX.
The good news is that large brands are hiring digital designers to make their respective brands prominent among the masses through digital designs. This has led to the growth in the skill of the designers and we have seen this that designers have rebranded themselves into UX designers.
Digital Design – A Part of Global Industrial Heritage
Digital design has grown into a promising and evolutionary profession and transformed into a career with loads of potential for newcomers. Fortunately, the western design industry is not just limited to UX practices and digital designs are way above methodologies and buzzwords. When we talk about design and digital design in particular, we should know that it is a part of the cultural heritage of Europe and America. The same can be said about the global industrial heritage.
The link of design with the industrial heritage is the reason why we are seeing designs that reflect the culture of different civilizations and most of the new trends revolve around them. Creating beautiful and useful objects, in the spirit of the time and accessible to all is how we can summarize digital design in today’s fast-paced world.
Digital Design – An Art of Imagining
The perception of design, especially in European countries, has long changed and blurred to a great extent. The general acceptation of digital design has been restricted to fashion and furniture design only. However, things are changing slowly but gradually and designers have started to look at the bigger picture that gives them the opportunity to utilize their imagination to the best effect. Methodologies and procedures are interesting to talk about but digital designs have taken over as something bigger that focuses on user interest, user behavior, and user preferences.
It is also a fact that by focusing too much on the users, the creativity of the designers has been restricted to a box and the vision of the products seem to be dying. The design should be an art creation process rather than the promotion of the products. Yes, promotion is one of the objectives of digital design but not the sole essence of it. Innovation is something that cannot be ignored.
Through digital design procedures, you can innovate with standardized design methods. To really be related to innovation, digital design has to formulate proposals for new uses, imagine unprecedented formal translations of interactions and situations, while knowing how to implement them with the method. But not as an end in itself.
The Way Forward for Digital Design
The digital designers are losing access to the world of images and imaginary world. If we talk about the inspiration, the only things that should be taken for inspiration are nature and natural habitats around us. Be it architecture, art, typography, or any other contemporary art form, they can be a part of the imaginary.
Digital Design – Emerging as a Universal Language
Digital designs that speak, are certainly larger than life because they can communicate the brand’s message more eloquently than any other item. Even at ITspresso, our team of digital designers makes sure to use objects and imagination that can be understood by a vast audience We believe that design is culture, history, imagination, aesthetic, desire, and above all, meaning. For all types of digital design work, you can get in touch with us and seek free consultation as well as get new ideas.
You can reach out to us via email: [email protected] or visit our website as well.